A.) Ad Type:

• Video – Use this section for
  • The primary video asset for RRM ads (see Uploading Video section)
  • In-Stream (video-only) units needing VAST/VPAID tags (see In-Stream section)
• Rich Media – Multi-screen rich media units (safe to use for all RRM & animated ads)
• Mobile, Social, and Native – Do not use these types

B.) Ad Unit:

Select the type of ad unit. You can then configure:

• Configure a base only, expansion only, or both base & expansion
• Size: enter custom size. Note that each ad unit title in the dropdown (ie: IAB Medium Rectangle, IAB Leaderboard) will only allow unique sizes. You can’t put two 300×250 base units under the Medium Rectangle. You also can’t make two 600×250 Expansion units under the same unit title either. Some titles (ie: IAB Pushdown) come with functionalities like auto-expansion built in.
• Background color: specify a color for the unit’s background (this is optional). Note that the background will be transparent if left blank.

C.) Add New IAB Rich Media Unit:

Creates your unit within the Jivox ad you’ve started.

D.) Enter Ad Information: Ad Unit Naming Convention

• Ad Name: CreativeApproachNumber_OpportunityName_descriptor
  • Use logical descriptors like “buick_encore” or “grandopening”
  • Example:
• Clickthrough: Sets the primary/background clickthrough for the ad preview link

E.) Continue to Customize Layout:

Enter Ad studio for the selected unit. See Ad Studio section

F.) Save Ad:

Saves the whole Jivox ad and exits back to the dashboard.